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7 Most Common Mistakes for Website Building in WordPress

WordPress now powers over 37.5 percent of websites: Yes, that means a staggering 455,000,000 websites are using the content-management system right now.


As businesses and entrepreneurs are called upon to curate their digital presence, it becomes even more vital for creators use the WordPress framework to its fullest advantage. At the end of the day, the software is just a tool -- it's only as effective as the ones who handle it.


Below, we'll dive into some of the most common mistakes beginners make when first building their custom WordPress site. With a little bit of foreknowledge, it's possible to avoid these (potentially expensive) pitfalls and create the most visitor-friendly platform possible.


1. Domain Names


Perhaps the most prevalent mistake beginners make is when they first try to deploy their locally hosted site. Domain names give your files a unique name that visitors can search in order to land on your site; they begin with "www" and usually end with ".com".


In order to get a unique domain name, most creators turn to a domain name registrar, or DNS service, that handles naming and registering the site online. A large, centralized database of registries hold all the information about what domain names have been claimed and by whom.


Fortunately, domain names are super cheap. The trick? Most domain name registrar services try to upsell with flashy add-ons that confuse new business owners.


Common add-ons include private email accounts registered to the domain, security protections, or hosting services you don't actually need. When in doubt, skip out on all the extras and add new services as you need them.


For domain registration, we recommend GoDaddy and NameCheap, both of which provide names for less than a dollar per year. In particular, GoDaddy is considered the most trusted domain provider on the web with over 78 million names under management.


How to Choose a Great Domain Name


The right site name will not only be easy to remember, it'll naturally boost your search result rankings. 


We suggest always using keywords in your domain name, which tell web browsers what content your site contains. Make sure the name is short, easy to spell, and ends with ".com" (in most cases).


Feeling a little stuck? The widget wordoid.com can help you generate a memorable name for your brand.


2. Hosting


Hosting is, without a doubt, one of most important decisions a new site owner will make. Hosting providers are third-party services that allocate space on a web server for you to store all of your locally hosted site files.


Once hosted, the files that comprise your site, such as code and images, are immediately viewable by visitors all around the world. Choosing the wrong provider or plan can end up costing you quite a bit.


Most providers offer several different tiered plans, including: shared, virtual private server (VPS), dedicated, managed, and cloud hosting. Most new buyers either unknowingly buy a more expensive plan than they actually need.


For small sites or hobby projects, we recommend the lowest cost Shared Hosting plan. Businesses that expect consistent traffic will need to honestly assess their expectations.


Is your site comprised by a collection of static pages that don't require much database storage? Alternatively, does your site feature user profiles, e-commerce, or many concurrent requests? In that case, you may need a dedicated hosting plan, which provides you unfettered access to server resources.


WPX Hosting makes it easy to choose the right plan. With tiers ranging from business to professional, WPX provides all users access to fast CDN-powered plans through a flexible pricing model.


3. Security


Many beginners don't take into account that security is a vital element of site deployment. Without proper initiative, you're leaving yourself open to a deluge of DDoS attacks, data leaks, and malware.


Every minute, WordPress sites suffer from over 90,000 isolate hacking attempts.


Not only is security important for the site owner, it's important to protect the private information of all those that visit and fill out information on your platform. Poor security can also cause your search result rankings to plummet.


Most WordPress site owners should implement a Content Delivery Network, or CDN, for their site. CDNs are geographically dispersed groups of servers that work together to deliver the content that makes up your site.


Not only do CDNs make your site load much faster, they make it significantly more difficult for a malicious hacker to compromise. It's much harder to launch an attack against multiple distributed servers than it is a single server.


You'll also want to implement malware protection services for your site. Many plugins make it easy to implement basic security measures. Check out top-rated plugins that offer ongoing site monitoring, automated malware scanning, password protocols protections, and site back-ups.


One of the most common security concerns include DDoS, or Distributed Denial-Of-Service, attacks. A DDoS attack occurs when a bot overwhelms a website with elevated fake traffic, causing a site to deny real visitors service.


Many hosting services provide managed security plugin updates, DDoS protection, and other forms of advanced threat blocking.


4. Proper WordPress Themes


With thousands of free or low cost WordPress themes available, it can be difficult to choose the right theme for your site. The proper theme will provide brand consistency to your site visitors, so it's important to stick with whatever design you've chosen from the outset.


Moreover, switching your WordPress Theme regularly can be a huge time sink. If you're indecisive, it can be frustrating and costly to re-build your site several times over.


Keep in mind that some themes are not responsive, meaning that they don't adjust well when viewed on different devices. Though your site may look fine on desktop, certain themes may cause information to render improperly on mobile, tablet, or smart device viewing environments.


In the first quarter of 2020, mobile devices generated 51.92 percent of all global website traffic. Wouldn't it be unwise to discourage more than half of your site's viewers from spending any time on your platform?


When in doubt, make sure you're researching the most responsive WordPress Theme currently available.


Alternatively, Thrive Themes makes it easy to build your site from the ground-up with customized, fully responsive themes.


5. Landing Page Preparation


In digital marketing, the landing page is what makes or breaks a site visitor's experience with your business. It is not only the first thing a viewer sees, it is the largest factor in what converts visitors into leads.


A landing page should immediately capture visitor attention and naturally guide them to the action the business wants taken. Craft an attention-grabbing platform by curating your landing page with a bold, thoughtful layout.


Make sure the potential customer knows the basics about the service you offer within five seconds. The headline, brand name, and call to action should all be immediately visible on both desktop and mobile viewports.


Above all else, the landing page is what encourages visitors to delve more deeply into the rest of the site. Take time to carefully define your target market and adjust the page as necessary.


With integrated services like Thrive Themes, it's possible to build a landing page that maximizes client conversion rates.


6. Email Integration


Proper email integration allows your site to send out newsletters, offers, and targeted campaigns to your list of subscribers.


If you skip out on integration, you'll have to manually send out campaigns to a large list of potentially outdated email addresses. Hundreds of your clients may never receive the email or, worse off, may receive invalid offers due to simple human error.


Considering that email is the primary way modern businesses communicate with new and returning customers, it's vital to get this one right.


WordPress can be configured with tons of plugins to automate the enrollment of new email subscribers. Emails can be sent based on specific criterion, such as visitor activity, demographics, and site activity.


For instance, it may be useful to send out a "Are you sure want to leave behind your cart?" message to a client that hasn't yet completed their purchase.


The latest release of Thrive Architect comes with email marketing integration tools that automate marketing campaigns and email analytics.


7. Ignoring SEO Tactics


Though many have heard of SEO, or Search Engine Optimization, few have used it to its fullest advantage. The best SEO tactics help to improve the quality and quantity of traffic to your site through boosting your search engine rankings.


Most new site owners simply guess what key terms visitors are likely to search for without consulting any metrics.


Check out some of the most popular SEO plugins for WordPress. Services like Yoast SEO optimize for key phrases, synonyms, and related words.


Similar plugins help to add behind-the-scenes meta data to your site, resulting in faster indexing and better search rankings. Rank Math, All-in-One SEO Pack, and W3 Total Cache are also very popular.


Other platforms may help you to manually identify the right keywords to integrate into your site. The SemRush toolkit provides SEO auditing and live site position tracking.


Platforms like ahrefs and Moz allow you to analyze your site for SEO optimizations.


The Verdict


Luckily, it's easy to avoid most of the common mistakes that beginners make when first starting out on their WordPress site. Implementing some of the most tried-and-true practices could help you to optimize site performance, grow visitorship, and convert greater numbers of new clients.

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Categories
Reviews tech Web Hosting

7 Best Hosting Providers for WordPress Websites

Whether you're a business owner or an independent creator, it's vital to create a strong online presence.

One 2016 study showed that 67 percent of millennials prefer buying online versus visiting brick-and-mortar locations. In the digital age, a website is one of the primary ways new and returning clients interface with companies, entrepreneurs, and local organizations.

Most website owners opt to outsource site deployment to third-party web hosting service providers. Hosting services handle all the technical problems of getting your WordPress site launched online while providing customer support, enhanced web security features, and high-level server management tools.

Whether you're interested in hosting for blogs or businesses, choosing the right provider is a very important decision.


Website Hosting: How Does it Work?

​Web hosts rent out their services and server space in order to make sites accessible online. Before your site is hosted, it lives on your computer as a handful of files that can only be accessed locally on your own machine.

Hosting providers allocate space on a web server for a site manager to store files. Once hosted, your site can be accessed by users typing in the web address or found through browser search results.

Web servers are simply computers designed to connect internet users to your site from any location in the world. When a visitor accesses your site, they are technically requesting a specific resource, named by the URL, from the web server. The server is responsible for receiving the request and sending back the proper files that make up your site.

The primary difference between hosts are the types of server plans they offer. Most providers offer shared, dedicated, VPS, and reseller hosting, which come with different levels of server space allocation for the site owner.

Why is It Important to Choose a Good Provider?

According to a study conducted by Google, 53 percent of mobile site visitors will leave a webpage if it doesn't load within three seconds. The average amount of time users will stay on your site is just under 15 seconds.

If you're not able to generate sufficient interest in this critical time frame, it becomes that much more difficult to convert new clients. Even if the client is willing to push through a lengthy load time, they aren't likely to navigate deeply into your site or spend sufficient time on the content.

Browsers like Google pay attention to how long visitors spend on your site and are more than willing to punish laggy sites in search page rankings. The best hosting for WordPress will minimize server downtime while shaving those critical seconds off your site's load time.

The right provider will also connect you with the services you need to reliably connect with site visitors. Even experienced developers need access to 24/7 support teams, which help to resolve issues associated with limited bandwidth, poor load times, and server downtime.


Selecting the Right Provider: The Most Important Features to Consider

There are several critical factors you should consider before investing in any particular hosting plan. Above all else, you'll want your website to perform well and remain online reliably.

Server Reliability

Server uptime measures the time during which a server is fully operational. Most hosting providers measure uptime as a percentage and guarantee 99.9% uptime. In a single month, your site should be offline for no longer than 43 minutes.

Some plans can guarantee uptime as high as 99.995%, which decreases per-month downtime to just under two minutes. Consider just how important it is for site viewers to have consistent, reliable access to your content.


Site Load Times

Most major hosting providers publish statistics concerning their average page load time, which refers to the amount of time it takes for a page to show up on screen when accessed through a browser. Average load times range anywhere from 1 to 4 seconds.

To perform well, your site will need a speedy connection to the internet. Page speed is partly determined by the amount of bandwidth provided with your hosting plan. Slow bandwidth can become detrimental as soon as too many users try to access your site at a single time.


Server Type

Providers offer two major types of hosting plans: dedicated and shared. With a dedicated plan, your site is hosted on its own physical or virtualized server. You'll never have to worry about another site eating up all of the server's resources during periods of high traffic.

By contrast, shared hosting services are ideal for those that expect limited traffic. Under a shared plan, multiple sites share the resources on a single server. Blogs, personal portfolios, and small e-commerce platforms often opt for shared plans since they are less expensive.


Site Back-Up and Security Guarantees

No matter what plan you choose, you want your site to be protected against malicious hacking attempts and server failure.

At very least, your web host should offer automated site backup and restore points, disaster recovery services, network monitoring, firewalls, embedded antivirus software, and SSL (Secure Socket Layer) certificates for transferring sensitive data to and from the server.


Customer Service

Most hosts provide a basic level of customer support for all customers. Companies usually select plans that include 24-7 phone and site chat support, while small creators on the lowest tier plans may receive ticketing support.

Additionally, most hosts feature extensive online documentation and user guides. It's optimal to choose a provider that has an active user forum with videos, tutorials, and FAQ sections.

Live chat, email, and phone support are all popular services that most hosting services provide. While ticketing support has low reliability, phone support can almost instantaneously fix any site issues you're likely to encounter.


Review of the Top Hosting Providers

We've curated a list of the top hosting services on the web. Each provider has been selected for their strong server uptime guarantees, blazing-fast load times, and competitive set of features.


1.  WPX Hosting

  • Fastest WordPress Hosting
  • Free Content Delivery Network with 25 end points across the world
  • Inclusive price for Malware removal. No separate expensive security service required.
  • 24x7x365 Chat support
  • Free site migration to WPX
  • Rating: 4.9 out of 5
​WPX Hosting is, without a doubt, one of the most highly recommended WordPress hosting services on the web.

So, just what makes the service chart dominate so many Top 10 lists? Customers state that WPX is very affordable, yet boasts some of the fastest page load times, best server uptime guarantees, and quickest support team responses.

According to an independent study conducted by Live Chat Inc, WPX averaged 30 second response times from living and breathing support agents (seriously, no robots). The company boasts a 24/7/365 live chat guarantee, which is more than you'll see from the vast majority of managed web hosting services.

After you've successfully deployed your site using WPX, it's unlikely you'll run into many issues. WPX guarantees to never overload servers with hosting accounts, unlike other providers that flag under any up-tick in regular traffic.

On top of using optimized server hardware, WPX features its own custom CDN (content delivery network) with 25 endpoints around the world. Whether you're rendering high quality GIFs or dynamic content, page load times are minimized regardless of where visitors are located on the globe. It should be no surprise why WPX routinely beats out most hosts in independent comparison testing.

No matter what plan you choose, you'll be equipped with unlimited SSL certificates, 24/7 customer support, custom site staging areas, custom site emails, monthly automated back-ups, and a nearly unparalleled 99.95% server uptime guarantee.
One of the biggest advantage with WPX is it's inclusive malware removal support. One of the biggest security vulnerabilities of WordPress based websites is cyber attack. With most of the other hosts, you need to take a separate service from Cloud based security vendors like Cloudflare, Sucuri or Imperva. WPX is providing it as a inclusive option, there by achieving significant savings.

If you're looking to make the switch, WPX offers free and unlimited site migration from any other host, which usually occurs within 24 hours.

Pros
  • Utilizes fast hardware and custom cloud-based CDN to optimize site load times
  • Offers 24/7/365 Customer Support services for all tier customers
  • Provides automatic malware scanning, virus removal, and automated back-up services

Cons
  • Some complain the managed hosting doesn't provide access to C-Panel

2. BlueHost

  • Official WordPress recommended host
  • 99.99% Uptime
  • Available in wide ranging price points, starting from the cheapest shared hosting mode to VPS and dedicated hosting mode
  • Inclusive security options like free SSL certificate, malware attack  prevention
  • 24x7 Chat support
  • Rating: 4.8 out of 5.0
Powering over 2 million sites online, Bluehost is known for its intuitive WordPress control panel, website analytics features, and integrated marketing tools.

Many recommend the provider for small e-commerce platforms. Data back-ups, site visitor analytics, and security are all offered through own "WP Pro" platform.

Like WPX, Bluehost offers 24/7 expert support to help answer site deployment questions and grow your online presence. The provider features extensive online documentation for any self-starters that want to optimize their WordPress site.

The lowest tier plan offers one free SSL certificate, one free domain name (for the first year), and single-click WordPress installation. The provider has a strong uptime guarantee of 99.98 percent, translating to roughly one and a half hours of downtime per year.

Pros
  • Features one of the strongest server uptime guarantees in the business
  • Most plans include unlimited disk storage and high bandwidth

Cons
  • Lowest tier WordPress plan is nearly twice the cost of major competitors
  • Customer service team tends to get mixed reviews by customers

3. SiteGround

  • Official WordPress recommended host
  • 99.99% Uptime
  • 24x7 Chat or Call support
  • Free SSL certificate
  • Websites will be protected by a Web Application Firewall
  • Free Content Delivery Network
  • Free migration for 1 website
  • Includes Collaboration Tools for GrowBig and higher plans
  • Rating: 4.8 out of 5.0
SiteGround is one of the only full-scale hosting providers that powers their platform entirely through the Google Cloud. With SSD persistent storage and fast network speeds, It is optimal for sites that expect consistently high levels of visitor traffic.


SiteGround is having one of the best uptime record. It has achieved 99.99% uptime in 48 months between February2018 and January 2020. 


Page load speeds are faster than average. It is also helped due to the fact that it provides a Content Delivery Network (CDN), with globally available endpoints. It helps in keeping higher size files like images, videos etc, cached in the CDN.


A number of inclusive security features are also highly beneficial. SiteGround provides a Web Application Firewall, which keeps your website safe. For most of the other hosting providers, you need to buy this additionally from other third parties. 


It is also having one of the best customer support, both for Chat, as well as Call, with 24x7 availability.

SiteGround offers three levels of managed WordPress hosting. The lowest tier plan only provides limited bandwidth and 10 GB of web space, yet all users get access to a free CDN, free email, and free SSL.

Pros

  • All plans receive free daily site back-ups
  • Offers 30 day money back guarantee for all tiers

Cons
  • Low price plans all cap storage significantly, which is not great for WordPress sites.

4. DreamHost

  • Official WordPress recommended host
  • 99.94% Uptime
  • Available in wide ranging price points, starting from the cheapest shared hosting mode to VPS, Managed WordPress and dedicated server hosting mode
  • Free SSL certificate and free domain registration
  • Easy one click WordPress setup
  • Customer Support availability every day 5:30AM–9:30PM PT
  • Rating: 4.7 out of 5.0
Founded in '96, DreamHost has risen to prominence as one of the top cloud-computing and web hosting services on the web. In fact, the platform was built specifically for WordPress hosting.

Some users prefer the service since it offers automated compatibility features, such as one-click WordPress set up, automated WordPress updates, and access to thousands of flashy themes.

No matter what plan you're on, the provider offers one SSL certificate, one free domain name, and one free business email account. DreamHost guarantees 99.9% server uptime and customers receive credit equal for every hour of service interruption applied to the next billing cycle.

While DreamHost is one of the most recommended services out there, many of the premier features are only available on the priciest dedicated plans. Basic users don't have access to a 24/7 in-house WordPress team, nor can they use the advanced staging environment to easily deploy their site.

Pros
  • Customers receive credit for ever period of service interruption
  • Features well-documented Knowledge Base section for all developers
  • Trusted by WordPress.org

Cons
  • Many key features are only available on managed account plans.

5. Hostinger

  • 99.9% Uptime guarantee
  • Average page load speed of less than 400ms.
  • 24x7x365 Customer Support
  • Free Domain Name
  • Free SSL Certificate
  • Huge variety of price plans for hosting
  • Rating: 4.7 out of 5.0
It might not be the first name you think of, yet Hostinger provides one of the most reliable hosting for WordPress options. The platform prides itself on very speedy load times, user-friendly set-up, and a feature-rich custom control panel.

One of the best features of Hostinger is guaranteed uptime of 99.9%. 

In contrast with other providers, Hostinger utilizes patented LiteSpeed caching in order to optimize page load speeds for WordPress sites. They data centers spread across the world which enables fast page load speeds for users, wherever they are accessing from.

Wide ranging price plans covering shared hosting, cloud hosting and VPS Hosting available. You can take advantage of their ludicrously cheap price plan at $0.99 per month if you have no plans to switch your hosting providers in 48 months.

No matter what plan you choose, you'll receive a free domain name, free SSL certificate, and 24/7 access to professional support services.


Pros
  • Guaranteed uptime of 99.9 %
  • Above average page load speed of less than 400ms. 
  • All customers can access phone, email, or online live chat, 24x7x365
  • Offers some of the lowest price hosting plans

Cons
  • Doesn't provide a traditional cPanel

6. HostGator

  • 99.9% Uptime guarantee
  • 24x7x365 availability of customer support on chat and call
  • Free Site migration
  • Free SSL certificate
  • Free Domain
  • Average Page Load speed
  • Rating: 4.6 out of 5.0
HostGator offers a huge variety of plans great for blogs, portfolios, e-commerce sites, and mid-size businesses. It's one of the few providers to offer site building tools and templates through a one-click application installer.

The provider runs on several of the most basic softwares, such as MySQl, PHP, and Apache, through the Linux operating system. That means the QuickInstall tool allows your site to be compatible with the vast majority of enterprise-level applications (in addition to WordPress).

HostGator is best for those that have technical experience under their belt. Though some complain about lackluster customer support, the online support portal features over 500+ thorough video tutorials and 680 validated help articles.

The lowest tier plan offers one domain, one-click WordPress installation, free cPanel site transfer, unmetered bandwidth, and one free SSL certificate. The provider guarantees an uptime of 99.99 percent.

Pros
  • Offers one month credit to your account if uptime dips below 99.99 percent
  • Features regular promotional pricing and discounts
  • Mid-priced plans offer "unmetered everything" for bandwidth, storage, and domain names

Cons
  • Mediocre website load speed

7. GoDaddy

  • Guaranteed uptime of 99.9%
  • 24x7x365 Customer Support
  • 24x7 Security monitoring and DDoS protection
  • Great variety of price plans
  • Plenty of one click application installs
  • Rating: 4.6 out of 5.0
For years, GoDaddy's central maxim has been "no coding required". The provider offers easy ways to naturally scale and build your WordPress site through integrated analytics, advertisement tools, and a visual control panel.

The basic plan provides you with 30 GBs of capped storage, one free business email, one free domain, and automated daily malware scans. Unfortunately, the economy plan doesn't allow for unlimited site traffic and some have complained of poor server response issues.

Pros

  • Great for those with limited coding or site development experience. Provides very affordable pricing for small blogs.
  • Good Uptimes.
  • Good Customer support

Cons

  • GoDaddy hosting provides purely average page load times of 500ms for WordPress sites.
  • Lots of confusing upsells.
  • No free SSL certificates, site migrations or free backups